The future of Internet Marketing Advertising lies within Using Social Media. Websites like Facebook are starting to offer Pinpoint Demographic Advertising. Want to specifically target folks with a Disposable Income over 100k? Facebook makes this a reality. The problem is there are a lot of ways to get your Facebook Ad Account shut down, even if you have the best intentions if you don't have prior experience using this medium. This is because Facebook has so many fine print, little known rules which they rigorously enforce.
10 years ago you and your friends could probably sit together at dinner and write a list of what you thought was popular and what was unpopular. Then you could use that data go go out and start a Pay Per Click and Search Engine Optimization campaign. However it won't work this year or any other year after this. In order to make PPC or SEO work now you have to be much smarter than before. Keyword Research is paramount.
The good news is that Facebook Advertising and other forms of Social Media Advertising are brand new, and you can still get a first mover advantage here, especially if you're a business that is fighting for local clients. If one of your competitors has a website that's 10-12 years old, it will be real hard to bump them off the front spot on Google and steal this crown position. And yes some will claim that if you throw thousands of dollars at them they can do it, but trust me it's not that easy. However with Facebook Advertising you can be right up there with them but on the other side of the Ball Park.
What You Need to Know About Using Social Media:
In 2007 MySpace Aggregated More Traffic Than Even Google Did
FaceBook is Starting to Surpass Google Traffic Levels
YouTube is Getting 200% More Traffic Than Google
Facebook is Adding a Million Visitors Per Week
People Using Social Media Are Doubling Every Six Months
In Any Given Month
30% of All Internet Users On The Planet Visit MySpace
29% of These People Using Social Media Also Visit FaceBook
35% of Them Also Visit YouTube
Teens Aren't Just Discussing Their Favorite Prom Outfits
Over 50% of People Who Visit MySpace Are Over 35 Years Old
Facebook has 100,000 Users Who Are Over Age 64 |