When you place ads that show up on the right side of Google Search Results, you set yourself up in a position to receive Pay Per Click Traffic. These ads are written by us for you and show up each time someone searches for these Keyword Phrases. Every time someone clicks on one of these ads, they are sent to your website and you are charged a flat fee like 32 cents or 46 cents for each guaranteed prospect.
Pay Per Click Traffic is an outstanding method for increasing leads to your website and converting them into sales, but only if it's done right. First we have to make sure we send these prospects to a page where they will take some kind of action, such as fill out a form for a consultation or free pdf book. Secondly, we need to drive lots of qualified traffic here which is the key to growing your Small Business.
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You See Results Fast – It only takes 30-60 minutes to start seeing Pay Per Click Traffic come in. Depending on how much competition your Targeted Keyword phrases have, it could take weeks or even several months to start to see these Keywords Rank on the Search Engines. The more competitive your Targeted Keyword Phrases are, the longer it will take to receive Search Engine Results. |
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Get Metrics & Feedback Fast Since we understand what it takes to setup and manage Pay Per Click Traffic, we can find out quickly what it will take to make you a strong ROI. We'll be able to determine precisely how much you are spending, how you're customers are reacting and how many sales you've gotten. If you try advertising in the Yellow Pages it's almost impossible to measure these metrics and even if you do, it will take 12-24 months to gauge the results. |
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We'll Find Your Most Profitable Keyword Phrases Are you 100% certain your website is On-Site Optimized for the most relevant Keyword Phrases?
Sending Pay Per Click Traffic to your website is one way to tell very quickly. Once we have this data, we can move forward and apply this information to your Search Engine Optimization Campaign. |
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Every Small Business Online needs to be sending Pay Per Click Traffic to their websites to some degree. The bad news is even small Pay Per Click Campaigns can be very cryptic to setup and even more tricky to manage. There is a steep learning curve here and not everyone is cut out for this type of work. Here are some common problems beginning advertisers will face.
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Playing By Googles Rules - There are many benefits to advertising with Google, but they don't always make it easy to work with them. They have many detailed little rules they want you to follow regarding how to setup and manage Ad Campaigns with them. If you end up breaking any of these rules, and they are not obvious at all, you will end up sending a lot more for your advertising and no one wants to do this. If you don't understand and respect Google's Rules, the chances of you ever breaking into profit are very slim. Here's a breakdown of some of these rules you'll need to follow:
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Getting Familiar With Keyword Grouping |
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Learning The Factors Behind a Good Quality Score |
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Learn All About Ad Relevancy |
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Learn How to Perform Click Through Rate Management |
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Stay On Top Of Weekly Bid Pricing & Campaign Optimizing |
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And Various Other Factors... |
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Performing Proper Keyword Research - Maybe you've already tried adwords and think you're doing it right. I can assure you you're probably not bidding on all of the keywords you need to be bidding on. For example if you are bidding on 25-45 keywords, you probably need to be bidding on 1,500 to 3,500 more. Most people don't have the right tools and resources available to do this and most importantly, to manage these on a weekly basis. You also have to ask yourself are you aggregating all the local keywords. There's a special trick we use to make sure you retain listings on every local keyword. |
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Are You Split Testing? - Split Testing is crucial to optimizing a Google Ad Campaign to ensure it's getting the most traffic possible. You can compare 2 ads next to each other and I guarantee you they won't be obvious to the naked eye. But when you run a test one will always outperform the other, and sometimes by an astonishing rate. Split Testing will easily double the traffic to any campaign. |
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Tracking Sales Conversions - You need to make sure as a Small Business Owner that every dollar you spend on Google Adwords is generating sales. If you don't, you are running your campaign naked. |
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Ad Campaign Tools - There are about a dozen or so tools we use on a daily basis to manage Pay Per Click Traffic for our clients. Some of these tools charge a hefty one-time fee and many charge us monthly. It would be very impractical for you as the standard Small Business Owner to buy all of these tools just to manage one campaign for your business. |
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Sending Prospects To Just Your Home Page - This is a common mistake I see too many people making. This kills conversions. The best way to go is to send people to different pages on your site or a well optimized Squeeze Page or Landing Page requesting a very specific action. This is also a better way to guage your prospects behavior patterns and actions as well. |
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We created our services so you can more easily manage your Per Per Click Traffic. Check out our methods on Dominating Your Niche Market so you can maximize your advertising and bring in most customers today!
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