Domino’s Pizza Increases Local Marketing Spend

Domino’s Pizza is not too big to realize that they need to increase their local marketing efforts as well. In a recession it’s not hard for a bigger company to take the foot off the gas when it comes to local marketing efforts, but Domino’s has promised to step things up in spite of the economic recession we’re in. Sometimes when the going gets tough, the tough need to get moving which is what Domino’s intends to do here by using this opportunity to spend even more to gain local market share in every area their franchise has a presence. What’s even cooler is that more and more local franchise outlets are starting to employ social media on a local level as well which will allow each store to maintain a closer relationship with their current customer base.

Facebook and Twitter and two of the most popular social media sites restaurant owners should be using these days. There are plugins that will post every twit to your facebook wall and vice versa. Make sure you understand this technology and are using it because if you don’t you can easily get left behind in the next few years. Just having a brick & mortar presence for your business isn’t enough these days. Imagine getting up in the morning and posting your latest deal on your facebook page. Everyone who visits your facebook page will see this ad, and 82% of all customers are now searching on-line for what they want.

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