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Learn How Your Customers Think & SearchThe best way to do this is to think the way your customer would, by understanding how your visitors find you and interface with the search engines. Your customers have problems to solve and are turning to the Search Engines like google to solve their problems. The key is to determine what problems they are attempting to find a solution for (through targeted keyword searches) so you can be there to provide them the solution they are looking for. This would be through your Squeeze Page to collect their email address, a form to fill out so you can speak with them over the phone, and ultimately a new client.
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Figure Out Your Preferred Tracking MediumThis isn't too hard for us to implement. We have a few great tools to do this. Real Estate Agents especially are in the business of tracking leads, or at least you'll need to start thinking like this to gain major success in your field. It's also important that you also understand how much each lead is worth so you'll know how much you can afford to spend on your advertising in order to get each lead. We can definitely help you figure this out if you need help.
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Decide On Your Client Contact System & Set It Up Autoresponders are the best way to follow-up with prospects and even close them. We can help you build a large, targeted list you can start emailing your offers to. |
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Start The Keyword Research Process |
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Have a Brainstorming Session With Your Colleagues To Find Your Best Keywords |
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Competitive Intelligence (spying) Using Proprietary Tools |
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Other Keyword Research Tools To Expand Your Core List |
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Organize Your Keywords in Thematic Groups (what are your website visitors looking for in particular?) |
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If you are in the Real Estate Field, your prospective customers will be talking and searching a lot differently if they were looking to move to the area you represent verses a potential client wanting to sell their home in your area.
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Construct Multiple Squeeze Pages on Your Website for each thematic keyword group |
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Since you have the potential as a Real Estate Agent for example to sell someone a house or find someone to buy a house, these are 2 different actions you are requesting. For each action you are requesting you want a different Landing Page to send them to so you don't end us confusing your visitors. Different Thematic Keyword Groups will also represent these customers.
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Start Your Own Personal Blog - You want something you can use to post updates and at the same time you'll be setting up your own SEO Personal In Content Linking system by doing what you do naturally. I guarantee 90% of your Competitors aren't do this or are doing it all wrong. |
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Get Your AdWords Campaign Going This will include your AdWords Ad Groups, Keywords and Landing Pages |
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Monitor Your AdWords Campaign on a DAILY Basis |
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Split Test Your Two Ads Each Day |
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We Will Adjust Your Bids Each Day |
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Trash Keywords That Aren't Converting Each Day |
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As We Find Your Best Converting Keywords, we will beging the Search Engine Optimization process for these Converting Keywords. |
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Write & Submit 2-3 Keyword Rich Articles or More Every Week |
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Post Regularly to Your Personal Blog & Other Blogs’ |
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Link To Your Website & Blog from Yahoo Answers and Forums |
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Move Your Great Converting Money Keywords to Yahoo, MSN, Facebook and Ad Brite Pay Per Click Search Engines to ramp up your leads even more. |
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Start this entire process over every 90 days! |
