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Getting the basics of Dentist SEO Marketing down isn’t terribly complicated but it does require some understanding of a few core fundamental concepts. When we talk about marketing for dentists what were really saying is that you need to bring in more leads to your dental website if you have one. If you don’t have a dental website yet, you need to make sure that you get one because you need somewhere to send all your leads if you don’t get this it least get a blog. The fundamentals start with building back links to your website. But you don’t want to send your back links anywhere, you need to send your back links to pages that are called on site optimized pages. What this means is that your pages are specifically optimized for specific keyword phrases. When you send links to these on-site optimized pages, the rising in the search engines will continue to rank until they become in the top 10 and eventually the top result.

In your Dentist SEO Marketing plan you will need to know what an on-site optimized pages. You don’t have to do these yourself, there are plenty of companies that can do this for you, but you at least have to know what they are so you can tell a company to do them for you if that make sense. The first thing you need in an on-site optimized page is a title that has the appropriate keyword phrase in it. Once you have this done, you need to have the same keyword phrase in the content at what they call a 1% keyword density. This means that for every 100 words of content, your targeted keyword phrase will be in this content at least one time. This targeted keyword phrase also needs to be in what they call H1, H2 or H3 HTML tags, which are commonly known as header tags.

Once you have your on-site page optimized, make sure you’re linking to your action page which might be a lead capture form you’re having first time patients fill out for a discount coupon to get into your office. This is another big element of your Dentist SEO Marketing plan they need to be aware of. After you want use these on-site optimized pages as mini funnels that lead prospects into your lead capture form wreaking click their name, address, e-mail address and phone number so you can call them back to schedule an appointment for them to come in and see the dentist. You can create as many of these on-site optimized pages as you like around as many longtail keyword phrases as you like. The benefit behind doing this is that you’re setting up a whole bunch of different fly traps that will capture leads and the more these pages you set up, the more leads you will receive.

But there is one catch to this, in this should also be included in your Dentist SEO Marketing plan and the catch is that you have to get links back to these on-site optimized pages in order for them to rank well rank in the top 10 not in all cases but in most cases you’ll need back links. So the question is how do you get back links right? There are different methods to get back links, and one of the primary ways is article marketing. If you’re reading this article this proves two things; the first thing it proves is that it got your attention because you’re reading this and the second thing it proves is that it was able to rank somewhere in Google for specific keyword phrase that you typed in the the simple fact that you’re reading this article. So article marketing is one powerful way to promote your dental office business. I’m a writer myself, so personally article writing is one of my favorite methods of attracting business.

Another way to get back links and implement your Dentist SEO Marketing is to use link networks that have hundreds of different blogs that will allow you to use their blogs to link back to your website. Some of these services cost a monthly fee, some of these services charge based on a credit system. For example, $35 might buy you 50 credits and 50 credits will give you 75 different submissions. Some just charge a yearly fee and will let you post all year long to their service as long as you pay your yearly premiums. One thing I have to warn you about though, is that link building is a very long arduous type process which takes an awful lot of time. For example to write content and post on 10 different blogs might take you for five hours depending on how fast you write and it’s deathly not worth the time of the high paid dentist to do this.

Yes I think I just mentioned that any Dentist SEO Marketing strategy should all be outsourced at least when it comes to the link building. If you try to do the link building yourself as a dentist that makes about a hundred dollars per hour, and to be honest I’m not sure exactly how much a dentist makes but the point is that your time is worth a lot more than it would be to just pay someone a grand a month or so to write content for you and get links for you all month. If you’re reading this article then you’re way ahead of your competition, because even though the Internet where it sat as far as people wanting to do business online your competitors are going to be really slow to catch on.

This is not just a hunch I have, statistically speaking people won’t start to wake up for a couple years and really start using Internet Marketing Companies to build their business and their brand. This gives you an advantage of somebody reading this article right now to make the first move because the person that makes the first move is can have away easier and they will have to play catch up later. The truth is that the entire Internet is built on links and content, and the more this you have out there in the city get it the better off you are going to be. So you links and content need to be part of your Dentist SEO Marketing campaign and if it isn’t you need to get it started real soon.

Dental office marketing can be challenging, especially on the internet but it doesn’t have to be too hard. If you use a little bit of creativity, you can market your dental office for just a few cents on the dollar in the can have your schedule jampacked every single time. Okay now that we’ve included this introduction, let’s get right to the meat and start getting more customers into your dental business. One simple off-line method is called the POS or point-of-sale offer. All this method entails is politely asking each patient if they would like to rebook their next appointment before they leave the office.

Many dental offices lose lots of patients because they simply don’t employ this dental office marketing technique. All it takes to rebook a patient is asking them, and although it sounds so dead brain simple that’s because it is. I would also phrase it more like one would you like to rebook rather than would you like to rebook. Because if you asked them when, it will sound very natural. The other way to do this which I think is a little harder, is to call them in about six months or so when they’re ready for another checkup and ask them if they would like to schedule another appointment and come in.

But by employing this dental office marketing trick, I think you’re giving the patient too much control. You see a dentist is something you really shouldn’t switch from one to another unless you have a really good reason. So if you make it sound like it’s a necessary thing to schedule the next appointment before they leave the first time I think you’ve made good ground as far as marketing goes. Obviously the point-of-sale technique is not some fancy ninja trick, this is a method that has been practiced for quite a few decades across lots of different niches. Now that we’ve covered how to rebook them, what happens if your patient decides not to rebook? There’s a way to handle this which I’ll discuss right now so please pay attention.

Like I mentioned before, if your customer walks out of your dental office without rebooking which you should do is send them a letter a few days after they leave and this is called the bounce back offer which is a cool dental office marketing strategy. The key to the bounce back offer is making it irresistible and make the offer to the point to where they really can’t say no with any type of logical reasoning. One of the things you might say is that if you reschedule with us when you come in you’ll get a free electric toothbrush. Now the whole game is changed, since you are now offering something of value to get them into your dentist office.

Another great dental office marketing strategy is to start collecting e-mail prospects. The best way to do this is to also ethically bribe them to get on your double opt in mailing list by filling out a form with their name and e-mail address on the Internet see can collect these prospects and send them follow-up e-mails later. The strongest e-mail list by far that you will ever own is a list of your current patients. It’s so easy to follow-up with them and let them know what you have going on, any new dental technology that surfaced in the last month or two or whatever. Please remember that an educated customer is always good to be your happiest and most informed customer.

If you want to engage in a lot of community building with your patients then I suggest you also use Facebook as one in your dental office marketing strategies. There’s not too many people around who don’t enjoy Facebook, and by having a Facebook page you build a lot of trust with people in your community by giving them the subtle message that you will always be around to answer their questions whether they’re around your office or not. It’s a great way to ease anxiety by answering questions of your patients or potential patients on your Facebook wall. That doesn’t include the fact that you can actually use Facebook as a marketing tool by setting up a Facebook event page as well.

Also on the Internet, there are some dental office strategies that are off the hook as far as how powerful they are and how they will allow you to capture a majority of potential patients in your local area. One of these methods is setting up a blog and having an employee or outsource company like us consistently posting fresh content on it. You would be amazed, I mean literally amazed at how many new customers and leads you will attract by making just one blog post each day without fail. It’s easier said than done, because we all get wrapped up in the game of life. And I’m not saying you should do this on holidays, but one post every workday. It only needs to take 10 to 15 min. he could do it before you leave for the day. I suggest you get a blog set up as soon as possible, it’s really important.

If you are trying to improve your dental practice marketing strategies you’re on the road to not only increasing the revenue in your business but catapulting your income as well. There are a few things you could do that will place your business way ahead of other local businesses in your area. The first thing you should do is start building an e-mail list for all your dental patients as well as website visitors that are prospective patients. The way to do this would be to put an e-mail subscribe form on your website and offer a free report like seven different ways to take care of your teeth. You will give this report away for free as a PDF report for people who opt in to your e-mail list. You will be able to send offers to get these customers through your front door.

Another dental practice marketing tip you can employ which would be extremely effective is to offer a field in each original patient application form for first-time patients that allows them to put in their e-mail address. Then offer a box to the right that says please do not notify me of special offers at this time or something along those lines and have them check this box only if they don’t want to be marketed to. However they do not check this box, you will be a to send this patient special offers such as discounted teeth x-rays or 50% off cleaning or something along those lines. Please understand that if you market that way be stays your competitors in the next year to will because it’s getting easier and easier to market like this and you will be left behind.

Another dental practice marketing tip that will put you ahead of the pack is to set up a great offer something they can refuse and said it’s your list after you start building it. Please remember that you have two different lists; your first list will consist of all your new dental patients that filled out an application form in your office. In my humble opinion this will be your most powerful e-mail list. Your second e-mail list will not be your patients quite yet but will be people who visited your dental website online and who are seriously interested in using your services but haven’t quite decided yet. Your job is to send out the same offers you would tear first-time patients to this list as well, so yes I just said it you need to have two e-mail lists.

Now here’s another great dental practice marketing strategy you can employ that many of your dental competitors probably are doing right now. When you send out e-mails to these two lists, make sure that you don’t forget to set a deadline. If you don’t set a deadline then the patient or your prospective dental patient will think that they can drop by in six months and take it vantage of the same offer. Then after they rollup in your parking lot, then walk in here dental office and inquire about that deal you offered six months ago through an e-mail you’ll have to tell them that it’s no longer in effect and he might get upset about. Of course it’s your call if you decide on a this old e-mail coupon you sent out but if you don’t honor it customer might be upset.

I like to take a second and give you yet another strong dental practice marketing strategy and tell you that when you send out e-mail, you don’t have to send out HTML e-mail. I’m just speaking for myself here because everybody has a different opinion, but HTML e-mail for whatever reason tends to annoy me. However some people do like it and you can offer people a choice but I would recommend that you send out text e-mail only because everybody can accept text e-mail this point. I think people make things too complicated even though we do live in sort of a complex digital world these days however e-mail can be kept very simple.

As a dentist I can tell you from experience that you really don’t have a lot of time to deal with dental practice marketing as your time needs to be dealt with your patient’s teeth. There are good solid legitimate companies out there that will help you do all your marketing and that understand concepts like list building, social media marketing, online reputation management, pay per click marketing and search engine optimization inside and out because they do it every single day. The time you would spend doing these tasks which are for the most part very redundant and take many hours would actually put you out of business because you wouldn’t be doing with your patient’s and you wouldn’t be competitive because of the time spent away from your main duties.

There’s an old saying that goes leave the tech stuff to the techies. Please remember that techies go to school for years to learn this type of stuff and tech work isn’t as black and white as you might think. There’s a lot of gray area in the middle and even people who go to school for years don’t have a full grasp of all the stuff. As long as you understand that everything is specialized these days including being a dentist and you should have no problem understanding that outsourcing is the way to go when it comes to dental practice marketing.